Why “Quick Training Videos” Are Rarely Quick (or Effective)
It’s a Tuesday afternoon. Someone in leadership says those nine words that have launched a thousand terrible training videos: “We’ll just make a quick training video for that.” It sounds so simple. You’ve got a phone with a decent camera, someone willing to talk on screen, and a topic that needs to be covered. How […]
Build a Buyer Persona App
You might think you have a marketing problem, but it may be an audience problem! Try my interactive app to define exactly who your ideal customer is, what they care about, and how to reach them. By the end, you’ll have a complete customer analysis and clear, specific next steps you can use right away. […]
4 Reasons Why Your Slides and Videos Aren’t Working
Most slides, videos, and presentations lose people before they finish. It’s usually not the content, it’s the design.Here are 4 visual design rules that fix most of it — no design degree required!
Employee Training Red Flags vs Green Flags
Is your employee training actually working… or just checking a box? In this video, we break down 3 red flags that signal ineffective training—and 3 green flags that show it’s truly making an impact. Click here
Find the Right AI Resource for Your Business
Creating great content doesn’t have to eat up all your time. With the right AI tools, you can plan, create, and refine articles, visuals, and videos faster than ever—this guide shows you exactly how to make it happen. Click here
2-Minute Training Tip: Break Training Into Small Pieces
Ever sat through a long training session and thought, There is no way I’m going to remember all of this? You’re not alone. When I was teaching high school science, I learned very quickly that students could only absorb a small amount of new information at once. If I tried to teach too many concepts […]
3 Training Techniques That Make Employee Training Videos More Effective
This short video shows how proven training techniques can be applied to employee training videos so people actually understand and remember the material. Watch for the QR code in the video to download a free guide with 10 training techniques to make your training videos more effective.
The Three Videos Every Business Needs
Every business needs three types of videos, but knowing which one to create first can be tricky. This video explains what they are and why they matter. A free guide to help you choose your first video is available at the end of the video.
The Smart Way to Start Using AI in Your Business — A Practical Guide
Artificial intelligence is everywhere right now. And if you’re a business owner or professional, you’ve probably felt the pressure to “do something with it.” Maybe you’ve tried ChatGPT a few times.– Maybe you’ve avoided it completely.– Maybe you’re curious… but slightly overwhelmed. Here’s the truth: you don’t need to reinvent your business or become an […]
Turn Customer Questions into FAQs Using AI (4-Step Method + Free Prompt)
Customers keep asking the same questions… and you keep answering them. Sound familiar? In this video, I’ll show you 4 simple steps to turn real customer questions into clear, helpful FAQs using AI—fast. Free AI Prompt: Copy and paste the prompt below to create your own FAQs in minutes. PROMPT: I run a [type of […]